MEC bags Mercedes Benz's media mandate

After recently bagging the media duties of Colgate Palmolive, Mediaedge:cia (MEC) has won Mercedes Benz's media mandate. The partnership will begin with immediate effect.

Said Manjiri Kamat, GM, MEC Mumbai and Bengaluru “It’s a real pleasure to have a prestigious brand like Mercedes Benz on our client roster. The company has aggressive growth plans for 2010 and we look forward to adding value through our unique Active Engagement approach. We look forward to exciting times ahead”.

Added Debashis Mitra, director sales and marketing, Mercedes Benz, “We are pleased to have MEC on-board as our media planning and buying agency. We look forward to some great communication solutions emerging out of our partnership. This is also in line with our global alignment of media agency”.