Campaign India Team
Dec 28, 2010

MEC awarded Jayalakshmi account

The account will be handled from the Chennai office

MEC awarded Jayalakshmi account

MEC's Chennai office has been awarded the account of Kochi-based retail player Jayalakshmi. 

Commenting on the win, Rajendra Prasad, senior business director at MEC, said, “We are delighted with this win. Jayalakshmi has ambitious expansion plans and we look forward to partnering them on this exciting journey”.

Govind Kamath, managing partner of Jayalakshmi, said, “Jayalakshmi was established in 1947 to celebrate our independence, by showcasing the uniquely Indian art of the weave and the weft. MEC with their strategic inputs and professionalism can ably partner us and provide us the highly efficient communication solutions that are required in an extremely competitive market."

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

1 day ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

1 day ago

Roast me, please! When brands laugh at themselves

Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.

1 day ago

2025 Rewind: A year in meme marketing, Asia edition

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.