Campaign India Team
Mar 09, 2020

McCann's Partha Sinha to join Times Group

Was vice chairman and MD at McCann Worldgroup

Partha Sinha
Partha Sinha
Partha Sinha has left McCann Worldgroup to join Times Group as president - Response. Sinha's mandate is to grow revenue and facilitate interaction between brands and content. 
 
Sivakumar Sundaram, president - revenue, BCCL, said, "This is a pivotal role in this organisation and we were looking at someone to approach it strategically. The future lies in not just share of market but share of influence. In Partha, we found someone who has both contextual familiarity and strategic clarity to be able to achieve that. It has been proven time and again that the power of print is an invaluable assets for building opinion, impact and brands. BCCL is the undisputed leader in this powerful influence of print. Today, we are using that influence to also offer solutions across our other content platforms. We have now very powerful assets across different content forms and getting strong strategic minds on board will help us help brands get the most out of our content ecosystem."
 
Sinha said, "Times Group is the most modern legacy company. It has defined content marketing in this country. Now, more than before, it’s becoming important for the companies having large content platforms to create performance marketing engines to facilitate the interaction between brands, content and audience. The Times group has platforms that not only create just content but also create culture - it will be really exciting to help brands and businesses to participate in that creation. The narrative of brand marketing has been changing - the time has come for a new narrative around the the impact and performance of mass media for brand and business building. It will be really exciting to be a part of that journey."
 
In a career spanning 30 years he has also worked with Citibank, Zee, Ogilvy, Publicis and BBH.   
Source:
Campaign India

Related Articles

Just Published

47 minutes ago

Opinion: Getting hired in the PR industry during ...

The author states ways in which PR representatives can make themselves more visible to employers and eventually get hired

1 hour ago

Creative Critique from a gender lens: 27 July - 2 Aug

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

1 hour ago

'Indian market will be quicker to overcome the ...

The director for sales, marketing and service, states how digital launches have become the 'new normal' and how the company is navigating through the pandemic

1 hour ago

RedBus shows safety with a father-daughter role ...

Watch the film conceptualised by McCann Worldgroup here