Former McCann Health executives, Daleep Manhas and Kamya Elawadhi have announced their association with a new venture, Doceree, a company that intends to transform healthcare professional marketing globally.
Manhas, the former SVP and country head at McCann Health India, joins Doceree as the COO, while Elawadhi, who was associated with the acclaimed "immunity charm" campaign joins as VP, operations.
While the digital marketing for consumer brands has become hyper-personalised and now commands 35-50% of their overall marketing budgets, the scenario hasn’t changed much for pharmaceutical brands who invest only 2-5 percent of their marketing budgets on digital.
"When the effectiveness of sales force is declining globally, the industry desperately needs another marketing medium which works. Doceree is attempting to solve this problem not just for India, but globally," said a company statement.
“Pharmaceuticals are one of biggest spenders on marketing globally, however the evolution of marketing practices in pharma has been painfully slow. As one of the highest regulated industry, the existing ‘one size fit all’ solutions for digital marketing are not effective for HCP marketing and needs fresh thinking”, said Manhas.
Elawadhi adds, “I am so excited to be working for Doceree in building an industry first solution, which not just impacts marketing but impacts all of us as consumers -- and that’s what brought me to Healthcare advertising over a decade ago.”