Campaign India Team
May 07, 2013

McCain Foods hands Law & Kenneth creative duties

Leo Burnett was the incumbent agency

McCain Foods hands Law & Kenneth creative duties

 

Following a multi-agency pitch last month, McCain Foods India has appointed Law & Kenneth as its new creative agency. The agency has been mandated to build awareness for the McCain brand in India by developing and implementing an integrated brand communication approach through all media touch points.
 
McCain Foods India is the subsidiary of McCain Foods Canada, that develops frozen food products including french fries, aloo tikki, idli-sambar combo and real cheese appetizers.
 
Vikas Mittal, managing director, McCain Foods India, said, “We see a big opportunity in making McCain a part of the food basket of Indian household and see Law & Kenneth team as a key partner in creating the communication platform for achieving this goal”.
 
Gunjan Pandey, general manager, marketing, McCain Foods India, said, “We wanted to partner with an agency that has the required innovative approach to tap into consumer insights in order to create deeper connections with consumers. Law & Kenneth won the account on the basis of their strong consumer insights and creative direction”.
 
Talking about the new business win, Sanjeev Gauba, senior vice president and branch head, Law & Kenneth, Delhi, said, “We are very excited to come on board with McCain team. We look forward to help them in taking the brand to the next level.”
 
“McCain offers a great opportunity to do exciting creative work on the category and the product,” added Parul Arora, executive creative director, Law & Kenneth, Delhi.
Source:
Campaign India