M&C Saatchi to handle Apollo's commercial tyres account

M&C Saatchi India has bagged the creative account of Apollo Tyres' commercial vehicle category.  The agency will handle the creative campaign for Apollo Tyres' Truck and Bus Radial (TBR), Truck & Bus Bias (TBB), Light Commercial Vehicles (LCV) and Off–The–Road (OTR) businesses. "We were appointed last year to launch Regal, the first commercial tyre from Apollo in India, and based on our work we were given the entire commercial portfolio," said Kamal Oberoi, chairman and managing director, M&C Saatchi India.

The agency has also won the account of a new venture, Stargaze Entertainment, to build the cinema brand, Glitz. Stargaze Entertainment is the film exhibition business funded by Capital18, which in turn is the private equity arm of Network18. Stargaze Entertainment plans to launch a chain of multiplexes under the brand GLITZ Cinemas, including cinemas, food courts and entertainment zones across the country.