Campaign India Team
Jul 31, 2008

M&C Saatchi to handle Apollo's commercial tyres account

M&C Saatchi India has bagged the creative account of Apollo Tyres' commercial vehicle category.  The agency will handle the creative campaign for Apollo Tyres' Truck and Bus Radial (TBR), Truck & Bus Bias (TBB), Light Commercial Vehicles (LCV) and Off–The–Road (OTR) businesses. "We were appointed last year to launch Regal, the first commercial tyre from Apollo in India, and based on our work we were given the entire commercial portfolio," said Kamal Oberoi, chairman and managing director, M&C Saatchi India.

M&C Saatchi to handle Apollo's commercial tyres account

M&C Saatchi India has bagged the creative account of Apollo Tyres' commercial vehicle category.  The agency will handle the creative campaign for Apollo Tyres' Truck and Bus Radial (TBR), Truck & Bus Bias (TBB), Light Commercial Vehicles (LCV) and Off–The–Road (OTR) businesses. "We were appointed last year to launch Regal, the first commercial tyre from Apollo in India, and based on our work we were given the entire commercial portfolio," said Kamal Oberoi, chairman and managing director, M&C Saatchi India.

The agency has also won the account of a new venture, Stargaze Entertainment, to build the cinema brand, Glitz. Stargaze Entertainment is the film exhibition business funded by Capital18, which in turn is the private equity arm of Network18. Stargaze Entertainment plans to launch a chain of multiplexes under the brand GLITZ Cinemas, including cinemas, food courts and entertainment zones across the country.

Source:
Campaign India

Related Articles

Just Published

11 minutes ago

Pankaj Tripathi gets an instant boost of energy ...

Watch the campaign conceptualised by McCann here

1 day ago

Dream11 sets up for IPL 2021 with 12-film campaign

Watch the films conceptualised by Tilt Brand Solutions here

1 day ago

Rahul Dravid appears as an 'angry young man' for Cred

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

2 days ago

Zee launches Marathi movie channel

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market