M&C Saatchi launches design unit 'id'

M&C Saatchi India has announced the launch of 'id', its brand design specialist company. The company will be spearheaded by Hemant Sapre (pictured) as brand design director.id will handle the entire spectrum of services from brand design strategy, design architecture and expression to design implementation. Supporting Hemant will be Amardeep Singh, brand design director in the Delhi office. Suranjan Das, executive director, M&C Saatchi India will be responsible for business development.