Maxus lands Rediff.com’s media duties

After handing over its creative duties to BBH recently, Rediff.com has brought Maxus on board as its media agency. There was no pitch involved in the process.The account size, according to sources close to the account, is estimated to be Rs 25 crore.Though Rediff.com did not have a media agency on record before this, it did work with Network on a project-to-project basis.