Maxus brings in Vidyadhar Kale as client leader for Vodafone

Maxus India has appointed Vidyadhar Kale (pictured) to the post of client leader for its largest account, Vodafone.

Kale moves in from Starcom Singapore where he spent last two years working on the regional P&G business. Prior to this, Kale was with Mediacom Singapore handling Nokia’s APAC business; he was transferred to Mediacom internally from Mindshare Singapore where he spent five years working on various local, regional and global businesses such as IBM, Samsung, Unilever, and DBS Bank.

Said Kale, “I am excited to lead the agency offerings on this exciting brand, present in the most dynamic category. I look forward to this challenge under the guidance of Ajit Verghese and Kartik Sharma.”