Maxus Mumbai bags Parle

Maxus Mumbai has been appointed the media agency of record for Parle Products Pvt. Ltd. Incumbent agency TME, Lodestar, Madison and Karishma (Lintas) took part in the pitch.

"We were quite keen to handle the account since sometime and our ability to integrate the traditional and new media through 'Relationship Media' approach found favour. Proud to have Parle amongst our prestigious clientele and we would love to partner them in their future growth," said Ajit Varghese, managing director, Maxus India.

The agency's roster of clients includes Vodafone, Nokia, TataSky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat, Seagrams, etc. among others.