Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 21, 2010
Maxus Mumbai bags Parle
Maxus Mumbai has been appointed the media agency of record for Parle Products Pvt. Ltd. Incumbent agency TME, Lodestar, Madison and Karishma (Lintas) took part in the pitch."We were quite keen to handle the account since sometime and our ability to integrate the traditional and new media through 'Relationship Media' approach found favour. Proud to have Parle amongst our prestigious clientele and we would love to partner them in their future growth," said Ajit Varghese, managing director, Maxus India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Marketing
1 hour ago
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
Media
18 hours ago
Paramount launches hostile $104 billion cash bid to ...
Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
19 hours ago
Advertisers are watching Australia’s teen social ...
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Advertising
21 hours ago
Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
