All the 27 Vodafone ZooZoo commercials will be aired back to back in a single commercial break across 15 channels over the coming weekend (27 and 28 June).
The channel mix will comprise of national channels including Colors, MAX, WB, MTV, VH1, B4U and AXN, as well as regional channels including Asianet, Asianet Plus, Manorama News, Sun News, Raj TV, Siripoli, Sakshi, Maa TV and Survana.
Commenting on the initiative, Ajit Varghese, MD Maxus India said, “At Maxus, we have always tried to push the boundaries and created benchmarks of disruptive communication. Vodafone ZooZoo is a fantastic campaign and has given us an exciting opportunity to push the envelope further and create a new standard of media impact.”
A multimedia campaign will be launched shortly to communicate the detailed schedule of the Vodafone ZooZoo marathon. The media mix for the campaign will include TV, print, radio, online and viral (including word of mouth publicity).