Max Hegerman to head Edelman Digital – India as MD

Max Hegerman has joined Edelman India to head its digital offering, Edelman Digital. Along with the appointment, the agency has also announced the adoption of Edelman Digital branding in India. Hegerman will report to Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East and Africa. Prior to this, Hegerman was head of digital at JWT India and CEO at Hungama Digital Services.

“I am confident that Max’s leadership and the global exposure from Edelman Digital will provide the necessary boost for taking our digital offering to the next level. Edelman Digital, will firm up our capabilities in research and insights, social media marketing, content production and syndication, social and reputational search, web and mobile development, blogger engagement, digital crisis management and a number of other areas,” said Robert Holdheim, CEO - South Asia, Middle East, Africa and managing director, Edelman India.

“As a digital guy, I am really excited to be a part of Edelman India, and to lead the establishment of Edelman Digital – India,” stated Hegerman. “Edelman’s global experience and award-winning digital practice is impressive. And, with Edelman India’s focus on integrated brand engagement, digital is a critical component of the organisation’s unique approach. I am confident that Edelman Digital – India will help drive an even higher level of brand immersion and engagement for the clients we work with, and hope to work with.”

Over the years, he has worked across organisations such as Tribal DDB, India; TBWA\Media Arts Lab, Beijing; BBDO, Chicago, Illinois; Goodby Silverstein & Partners, San Francisco, California and Wieden+Kennedy, Portland, Oregon, amongst others.