MasterChow launches home-focused Asian flavours campaign

MasterChow has released a new advertising campaign featuring chef Ranveer Brar, aiming to position the brand as a convenient way to prepare Asian dishes at home. Centred on the message ‘Not Mangaya, Ghar Pe Banaya’ (Not ordered in, cooked at home), the campaign encourages consumers to opt for home-cooked meals over takeout, presenting Asian flavours as accessible and easy to prepare.

 

 

 

 

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The campaign will unfold as a multi-film series. The first film, released this week, features Brar demonstrating how MasterChow’s ready-to-cook range can bring restaurant-style flavours into everyday cooking. Each upcoming film will highlight a distinct kitchen moment, reflecting the brand’s shift towards a broader Asian flavour portfolio inspired by Japanese, Thai, Korean and Chinese-style dishes. The creative approach underscores MasterChow’s expanding identity as ‘Masters of Asian flavours’ while staying focused on practical home cooking.

Co-founder Vidur Kataria said the campaign is designed to reinforce the brand’s purpose of making Asian cuisine approachable for home cooks. Kataria noted that the idea behind ‘Not Mangaya, Ghar Pe Banaya’ is to show how quickly a flavour-driven meal can come together with the right ingredients. Brar added that his long-standing association with MasterChow extends beyond being a brand face, referencing his involvement in discussions around flavours and product development. He described the films as reflecting the energy and satisfaction of cooking with MasterChow’s products.

MasterChow offers a wide selection of ready-to-cook sauces, including Chilli Garlic, Kung Pao, Thai Basil and Chowmein, made with natural ingredients and free from MSG and artificial flavours. The brand also markets high-protein, no-maida noodles and its popular Chilli Oil, products that have helped it strengthen its position across e-commerce and quick commerce platforms.

With each film adding a new flavour focus, the campaign aims to integrate Asian cooking into daily routines and position home-cooked Asian meals as an easy and confident choice for consumers.