Mash Advertising (Percept/Hakuhodo Group) has bagged the creative duties of the Grohe, the German bath faucets, showers and kitchen mixers. There was no multi-agency pitch involved.
Amitabha Lahiri, CEO, Mash Advertising said, “Grohe has earned the distinction of creating a recipe of quality and design excellence with ingredients like craftsmanship, precision, materials, technology and innovation. And India as a market today has an insatiable appetite for such luxurious offering. We are clearly honoured with this mandate.”
Renu Misra, managing director, Grohe India, said, “We are on a very rapid growth trajectory. And we required the right partners in the areas of communication for driving this growth engine. We are excited to have Percept on board and are confident that their admirable strategic and creative inputs will create the Buzz that Brand Grohe needs today.”