Martin Lindstrom signs as keynote speaker at the AME Festival

Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 and 25 March at the Pudong Shangri-La in Shanghai this year. Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy.The session will be sponsored by DDB Group.