Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 and 25 March at the Pudong Shangri-La in Shanghai this year.
Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy.
The session will be sponsored by DDB Group.
In addition to Buyology - Truth and Lies About Why We Buy, Lindstrom has penned Brand Sense and works as a consultant for companies including McDonald’s, Nestlé, PepsiCo, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Unilever and Nokia.
Lindstrom began his professional career at BBDO and founded BBDO Interactive Asia-Pacific during his tenure at the network. He was also COO of British Telecom/Looksmart, and is credited with launching his own advertising agency at the age of 12.
Last year, the New York-based consultancy he chairs, Buyology, teamed with Hakuhodo to develop marketing-related neuroscience expertise.
Click here for a list of other confirmed speakers and their topics.
The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.
