Marketers would do well to start becoming holistic business managers at a young age: Rajesh Ramakrishnan

A couple of thoughts that come to mind – brands need to play a meaningful role in the lives of the consumers.

 

When it comes to a consumer choosing a brand, this ultimately comes after a brand wins the love and respect of the consumer.

 

You win the respect when you perform what you’re supposed to do. You win the love when you when you connect with the consumer. That will happen when the values of the brand and the consumer’s values sort of come together.

 

So, marketers need to increasingly find ways of making the brands play a more meaningful role.

 

The other aspect is that with technology growing, and consumers evolving, the latter are becoming more discerning, demanding and less forgiving. So brands need to be on top of their game because all one brand requires to do is one not-so-nice thing and it’s spread all over social media for the wrong reasons.

 

Additionally, we see that marketers are the biggest source of general managers. If you look at the pool of GMs and CEOs in the country, many of them come from a marketing background. Marketers would do well to start becoming holistic business managers at a young stage and age so that when they grow they are better poised to take on these roles.

 

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