Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 18, 2023
Brand purpose doesn’t need to be heavy duty: Rajesh Ramakrishnan
Perfetti Van Melle's managing director chats with Campaign India about the company's growth, category challenges, the lack of humour in advertising, agency partnerships and more...
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
19 hours ago
Surya Roshni elevates Parul Phadke as head of ...
She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
Digital
1 day ago
New eyewear ‘B by Lenskart’ brand launch - ...
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Digital
1 day ago
Why is Nazara Technologies rebranding itself and ...
Gaming company Nazara Technologies has launched a refreshed new brand identity.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Safe is passé, risk-taking is in
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
