Wavemaker India has retained the media duties for Perfetti Van Melle post a multi-agency pitch. The agency was previously handling traditional media since 2006 and has now been entrusted with the integrated mandate.
The account will continue to be handled from its Gurugram office.
Rohit Kapoor, director marketing, Perfetti Van Melle India, said, “Wavemaker team has been a trusted partner for nearly 14 years now and we are delighted that our partnership will start its third innings after a well contested integrated media pitch process. Wavemaker has over the years played a significant role in our success and we hope this innings will be an equally good one for both of us.”
Ajay Gupte, CEO – South Asia, Wavemaker, added, “We are extremely thrilled to renew our relationship with Perfetti Van Melle. It is a matter of great pride to win the additional mandate of integrated media and continue the traditional media mandate. I am confident with our new operating system, newer models in analytics, e-commerce and media we will be able to unlock growth and drive further efficiency to the brand."
Wavemaker has been appointed by the sweets giant to handle the account in US, China, Netherlands, UK, MENA, Belgium, Turkey and Indonesia – after a series of local pitches held throughout 2020. Wavemaker now handles 85% of Perfetti Van Melle’s global media spend.
Mansi Datta, chief client officer and head – North & East, said, “This is an extremely exciting moment for us. To renew our 14 year long relationship and get entrusted with additional digital mandate over our core media mandate is a testament of the existing equity we enjoy with PVML along with our expertise and competency on digital media . We eagerly look forward to creating innovative and award-winning work for Perfetti Van Melle."