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Both businesses were won as incumbents.
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John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses.
Griffin steps into the position with immediate effect, reporting to OMD Worldwide CEO George Manas.
From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.
OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server business and caused damage across the entire adtech industry.