mSix&Partners has bagged the integrated media and social duties for ManipalCigna Health Insurance.
The agency will be responsible for the health insurance brand's TV, print, radio, digital, out-of-home, and cinema communications.
The account was won post a multi-agency pitch and will be handled by mSix&Partners' Mumbai office.
Sapna Desai, chief marketing officer, ManipalCigna Health Insurance, said, "As a health insurance expert, at ManipalCigna our mission is to provide our customers with easy and lifetime access to quality healthcare by offering innovative and customer-centric health insurance solutions. With mSix&Partner's data and tech-driven approach, combined with our expertise in providing the right health insurance product to the right customer segment, will enable us to engage with our target audience more effectively through the right media channels, and further build our brand awareness. We are excited to embark on this journey and look forward to delivering outstanding results together."
Subhamay Mukhopadhyay, managing partner, mSix&Partners India, said, "We are looking forward to collaborating with ManipalCigna Health Insurance to foster business success through our customised, multi-disciplinary teams at mSix&Partners. This partnership enables us to go further, faster for our clients and provide start-to-end brand solutions that improve customer experiences."