Malvika Mehra joins Good Glamm Group as chief creative officer

Malvika Mehra has joined the Good Glamm Group as chief creative officer. Mehra was consulting independently, prior to this appointment.

 

Her last full-time role was as chief creative officer at dentsu India. She had joined the agency after founding Tomorrow Creative Lab, which was also taken under the dentsu umbrella.

 

At Good Glamm Group, Mehra will be leading strategy and creative for brands across the portfolio.

 

In a career spanning three decades, she has also worked with Ogilvy and Grey.

 

Mehra shared the following on LinkedIn, "I decided to switch sides and impact the brand as an internal stakeholder whereby I am now both the client and creative rolled into one. The Good Glamm is the largest content-to-commerce group in South Asia and the fastest growing digital BPC (beauty and personal care) conglomerate leveraging content and creator for commerce in India. I am excited about using new tools to deliver both - brand desire and great value for our brands here."