Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Varghese Chandy, senior general manager, marketing operations and Tomson J Thundathil, manager, market research of Malayala Manorama have won an award for the best research paper titled "Reading India Right" at the 14th Worldwide Readership Research Symposium held in Valencia, Spain from 10 October to 14 October 2009. 54 papers were shortlisted from across the world after a rigrous process. This was the only paper selected from Asia.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.