Campaign India Team
Oct 16, 2009

Malayala Manorama's Chandy, Thundathil win award at 14th WRRS

Varghese Chandy, senior general manager, marketing operations and Tomson J Thundathil, manager, market research of Malayala Manorama have won an award for the best research paper titled "Reading India Right" at the 14th Worldwide Readership Research Symposium held in Valencia, Spain from 10 October to 14 October 2009. 54 papers were shortlisted from across the world after a rigrous process. This was the only paper selected from Asia.

Malayala Manorama's Chandy, Thundathil win award at 14th WRRS

Varghese Chandy, senior general manager, marketing operations and Tomson J Thundathil, manager, market research of Malayala Manorama have won an award for the best research paper titled "Reading India Right" at the 14th Worldwide Readership Research Symposium held in Valencia, Spain from 10 October to 14 October 2009. 54 papers were shortlisted from across the world after a rigrous process. This was the only paper selected from Asia.

The paper dealt with the huge diversity of India and the problems in readership estimation. A new sampling and weighting methodology was proposed and the hypothesis was tested in a pilot study in Kerala. The results of the pilot study were in line with market reality and this forms the basis for a new readership survey in India. The paper won the best paper award in the category of first time presentations. The award was given away at a gala dinner in Valencia by Dawn Mitchell, president, WRRS.
 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Surf Excel bridges social distancing in its film ...

Watch the film conceptualised by Carlos Pereira here

2 days ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

2 days ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

2 days ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability