MakeMyTrip starts digital journey with Dentsu Webchutney

The account was won following a multi-agency pitch

Sep 01, 2022 11:05:00 AM | Article | Campaign India Team

Dentsu Webchutney has bagged MakeMyTrip's digital mandate. The account was won following a multi-agency pitch. The agency's Mumbai office will handle the account. 
 
Vipul Prakash, chief operating Officer, MakeMyTrip commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”
 
 Upasana Naithani, associate vice president, Dentsu Webchutney, said, “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours beautifully. We are very excited to work on campaigns that move both the business, and the brand in the right direction.”
 
Chaitanya Joshi, creative director, Dentsu Webchutney, added, “While we plan to bring the edge to larger travel occasions, Modern creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”