MakeMyTrip has rolled out a two-film campaign through which it looks to attract new users.
The films feature brand ambassadors Alia Bhatt and Ranveer Singh and conceptualised by Moonshot. In one film, Singh gets a note from Bhatt via a staff member in a hotel which has the latter's room number. Instead of taking the invite, Singh goes to Bhatt and shares with her a coupon code which could get her an upgraded room and other benefits.
The second film shows the duo ready to skydive. Instead of taking the plunge, the duo start negotiating with the instructor for a better deal. The voiceover explains how one can look to create memories on trips by saving on hotels and introduces MMT's coupon code for discounts.
Raj Rishi Singh, CMO and CBO - corporate, MakeMyTrip, said, "An informed traveller is a fulfilled traveller. Our latest ad campaign embodies our commitment to provide transparency and trust right from the start. Understanding that travel is more than just a journey, but a release from life's pressures, we ensure that every booking with MakeMyTrip paves the way for an unforgettable experience that's both enriching and economical, allowing our customers to make the most out of their travel and the right kind of memories."
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