Mahindra’s Rajesh Jejurikar joins Zee as president

Zee Entertainment Enterprises Limited (Zee) has announced the appointment of Rajesh Jejurikar as president. He will report to Punit Goenka, managing director and chief executive officer, Zee for his role. Jejurikar moves from Mahindra & Mahindra, and is expected to come on board by the first week of February, 2012.

Speaking on the appointment, Goenka said, “We welcome Rajesh to the Zee family and are confident that his joining will further add to our capability of being a fiercely competitive organisation. His vast experience in marketing and brand building will add immense value to the organisation.”

Commenting on his new role, Jejurikar, added, “After having spent a fulfilling decade at Mahindra, where I have grown and learned so much, both personally and professionally. I am happy to now be a part of India’s pioneering television broadcasting company - Zee. The dynamics of the media and entertainment sector excites me and I look forward to working with the Zee team.”

In a career spanning 24 years, Jejurikar has worked in the packaged goods industry and advertising before he joined Mahindra & Mahindra in 2000. Mr. Jejurikar is a 1986 batch MBA from S. P. Jain Institute of Management, Mumbai University.