Campaign India Team
Feb 26, 2013 appoints Madison’s Platinum Media

The agency won the account following a multi-agency pitch appoints Madison’s Platinum Media

Madison Media has won the media duties of following a multi-agency pitch. The Delhi office of Madison's Platinum Media will handle the media planning and buying for is an online platform for property buyers and sellers to locate properties of interest and source information on the real estate space. It is part of Times Business Solutions, and was launched in August 2006.

On the win, Basabdutta Chowdhury, CEO, Platinum Media, said, “We are delighted with this new win and confident to take to great heights and are looking forward to a long and mutually beneficial partnership.”

Sudhir Pai, business head,, added, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demands - a partner who shares our values and can understand our business and brands - providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”

The brand is set to come up with a new campaign strategy shortly.

Campaign India

Related Articles

Just Published

18 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes