Madison Media has won the media duties of MagicBricks.com following a multi-agency pitch. The Delhi office of Madison's Platinum Media will handle the media planning and buying for MagicBricks.com.
MagicBricks.com is an online platform for property buyers and sellers to locate properties of interest and source information on the real estate space. It is part of Times Business Solutions, and was launched in August 2006.
On the win, Basabdutta Chowdhury, CEO, Platinum Media, said, “We are delighted with this new win and confident to take MagicBricks.com to great heights and are looking forward to a long and mutually beneficial partnership.”
Sudhir Pai, business head, MagicBricks.com, added, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demands - a partner who shares our values and can understand our business and brands - providing turnkey differentiated media solutions. Madison was an obvious choice for the same.”
The brand is set to come up with a new campaign strategy shortly.
