Platinum Media, a unit of Madison Media Group, has won the media planning and buying account of Dixcy Textiles. The account was previously handled by MPG and is estimated to be at Rs 25 crores. Tirupur based hosiery giant, Dixcy Textiles, markets its products under the names Dixcy and Dixcy Scott.
Commenting on the account win, Basabdutta Chowdhury, chief executive officer, Platinum Media, said, “We are delighted that Dixcy has appointed us as their Media AOR and I am confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership.”
Rahul Sikka, director, Dixcy Textiles, added, “Talks were on for almost two years about this shift and also new product launches and the expertise of the agency to handle the same has made us take this decision.”