Campaign India Team
May 27, 2022

Madison Media to handle media for Jyothy Labs

No multi-agency pitch involved

Madison Media to handle media for Jyothy Labs
Madison Media Ultra, has won the media manade for FMCG company, Jyothy Labs. 
 
It will be responsible for the brand’s traditional and digital media, including TV, print, and digital.
 
The account win did not involve a multi-agency pitch and will be handled by Madison Media’s Mumbai office. 
 
Jyothy MR, managing director, Jyothy Labs, said, “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
 
Jolene Fernandes Solanki, COO, Madison Media Ultra, said, “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison - keeping consumers and technology at the center and will complement Jyothy Labs' growth journey.”
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

7 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

9 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

9 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.