Madison Media to handle media for Jyothy Labs
No multi-agency pitch involved
May 27, 2022 04:18:00 AM | Article | Campaign India Team
Madison Media Ultra, has won the media manade for FMCG company, Jyothy Labs.
It will be responsible for the brand’s traditional and digital media, including TV, print, and digital.
The account win did not involve a multi-agency pitch and will be handled by Madison Media’s Mumbai office.
Jyothy MR, managing director, Jyothy Labs, said, “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Jolene Fernandes Solanki, COO, Madison Media Ultra, said, “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison - keeping consumers and technology at the center and will complement Jyothy Labs' growth journey.”