Madison World has announced that it acquired a controlling stake in Bengaluru based consultancy and PR agency, Integrated brand-comm.
brand-comm was founded by Ramanujam Sridhar 18-years ago. It has offices in Bengaluru, Delhi, Mumbai, Chennai, Kolkata and Hyderabad and has a team of more than 40 PR consultants.
Madison World operates in the public relations space through Madison PR. The agency is headed by Paresh Chaudhry and has a 80-member team across offices in Mumbai, Delhi, Bangalore, Hyderabad, Pune and Chennai.
Ramanujam Sridhar, founder and CEO, Integrated brand-comm, said, "Sam Balsara is a legend in the communications industry in India and it is a privilege to be a partner of Madison World. We see significant benefit to our clients and employees from this partnership."
Sam Balsara, chairman and MD, Madison World, added, "brand-comm is a well-respected communications company in the South and Ramanujam Sridhar is a recognized name in the field. We believe both parties will gain significantly from the synergies of this partnership."
Lara Balsara Vajifdar, executive director, Madison World, said, “We are always open to partnerships to grow and strengthen the reach of our various units in PR, creative, digital, mobile and retail, besides media and outdoor. We hope to close many more new relationships in the near future.”