We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
brand-comm is an 18-year old PR agency
Bags PR duties of Go GreenBOV, SureWaves, Biocon, The Indus Entrepreneurs, Raintree Hotels and Planetsuperheroes.com, among others, in August and September
Advertising has its fair share of legends. Some of them unfortunately turn out to be legends in their own lunchtime as they gulp down three martinis for lunch. And yet, we in India have been fortunate to have been blessed with two men who have become legends in their own lifetimes. I refer to the recent recognition of R.K. Swamy by the Madras Management Association and S.R. (Mani) Ayer by the Advertising Club, Madras.
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