When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
The author peeks into subliminal changes and reflects on what 2017 holds for marketing
What’s the work from Apac to watch out for at this year’s International Festival of Creativity?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins