Prasoon Joshi

3 hours ago

Ad to arc: What Cannes 2025 tells us about branded ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.

Dec 15, 2016

Opinion: We need to blend into the future with balance

The author peeks into subliminal changes and reflects on what 2017 holds for marketing

May 29, 2013

Cannes Lions 2013: ‘The creative spirit thrives on ...

What’s the work from Apac to watch out for at this year’s International Festival of Creativity?