Madison Media Digital has bagged the digital media and performance mandate of Dr Fixit post a multi-agency pitch.
The agency has been working on the media mandate of Pidilite brands since 2011.
Vivek Sharma, chief marketing officer, Pidilite Industries, said, “Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise.”
Vishal Chinchankar, chief digital officer, Madison Media, said, “We’re extremely excited that Pidilite has consolidated their digital media and performance mandate with us. We are confident that our data - driven approach will bring greater outcomes at scale. It’s indeed a great way to start the year.”
