Agency confirmed the development; mandate handed after multi-agency pitch
Madison Media has been handed the media duties of the Bharatiya Janata Party's election campaign for the upcoming Lok Sabha polls.
The agency confirmed the appointment. Elections are expected to take place in April 2014.
Agency sources indicate that the last time Madison Media handled political work was in 1999. While they peg the estimated spend on the campaign by BJP for the current elections at Rs 300 crore, media reports suggest higher numbers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Hub launches with four 'Super Agents'.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.
Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
