Agency confirmed the development; mandate handed after multi-agency pitch
Madison Media has been handed the media duties of the Bharatiya Janata Party's election campaign for the upcoming Lok Sabha polls.
The agency confirmed the appointment. Elections are expected to take place in April 2014.
Agency sources indicate that the last time Madison Media handled political work was in 1999. While they peg the estimated spend on the campaign by BJP for the current elections at Rs 300 crore, media reports suggest higher numbers.
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