Madison Media has announced the appointment of Shobhit Gaur as the head of digital (North) and Sandeep Prabhudesai as digital and analytics lead (South).
Gaur joins from MEC. In a career spanning more than 11 years he has also worked with Starcom, IPG and Omnicom.
He said, "I am pleased to be a part of Madison, an established name in digital end to end solutions. The agency is witnessing great growth and has great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead."
Prabhudesai re-joins the agency post a stint with MEC.
He said, "Madison is a strong brand with a roster of extraordinary work; work that's been awarded in India. I look forward to being a part of this high-energy, collaborative and diverse workplace.”
Vishal Chinchankar, chief digital officer, Madison Media, said, "I am absolutely delighted to welcome on board our senior executives. I am confident that Shobhit and Sandeep will be able to deliver value to our clients through their diverse category experience. Their deep understanding of digital media and strategic skills will help us deliver the best solutions for our clients."
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The report also suggested that HD channel viewership increased by 15% in the last two years