Campaign India Team
Aug 02, 2018

Madison Media Infinity appoints Girish Upadhyay as COO

He joins the agency from Tata Motors

Madison Media Infinity appoints Girish Upadhyay as COO
Girish Upadhyay joins Madison Media as Chief Operating Officer, Madison Media Infinity
 
Madison Media has announced the appointment of Girish Upadhyay as Chief Operating Officer, Madison Media Infinity. Based in Mumbai, Girish will handle Viacom 18, Asian Paints and other key clients for the agency.
 
Girish joins the agency from Tata Motors where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research.  He worked to develop a multimedia communication strategy with special focus on large scale impact, analytics and digital excellence for its brands.
 
In a career spanning over 18 years with experience in media and brand communications, Girish has worked with both client and agencies, developing  communication strategies for various blue chip brands like Samsung, Godrej, Dabur, HDFC, Blackberry, Diageo, Disney and many others. Girish started his career with research agency AC Nielsen and subsequently moved to the media side working with agencies like Group M, Madison and Starcom before joining Tata Motors. 
 
Vikram Sakhuja, partner and Group CEO Madison Media & OOH said, “We are delighted to welcome back Girish to head Madison Media Infinity. He is a great combination of planning and deal making. And having been at the helm of Tata Motors Media for some years, he brings a great Advertiser perspective which our Clients will value.”
 
Upadhyay said, “I am super excited to be back in the Madison team embarking on a new journey, and I look forward to bring to the table, my experiences built at Tata Motors, as a Marketer, working across different functions. Today, communication reaches consumers at lightspeed, disseminating information and competing for attention at a pace we have never seen before and Madison with its vision to be the best communication agency is rightly navigating this space for its clients. I look forward to driving business results for clients and adding to the Madison culture of a balanced outlook and a client first approach.”
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

21 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

22 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

23 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.