Uncle Delivery has appointed Madison Media Alpha as its media agency.
The agency will strategise and manage all forms of media for the brand, including outdoor, digital, and traditional.
The on-demand delivery service account was won post a multi-agency pitch.
Sourabh Chatterjee, founder and executive director, Uncle Delivery, said, “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who not only help us in execution of different campaigns but also advise us to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot and of course the association of Mr. Sam Balsara and Mr. Vishal Chinchankar gives us much more confidence.”
Vishal Chinchankar, chief executive officer, Madison Digital and Madison Media Alpha, said, “It is fascinating to me that Uncle Delivery strives to deliver fast, reliably, while prioritising the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”