Godrej & Boyce has announced the appointment of Madison Media Alpha for its integrated media duties.
The agency will handle the brand’s TV, print, social media, digital, performance marketing, OOH and brand activations.
The account was won post a multi-agency pitch and will be handled by Madison Media Alpha’s Mumbai office.
Mehernosh Pithawalla, senior vice president and head – brand and strategic insights, Godrej & Boyce, said, “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”
Sam Balsara, chairperson, Madison World, said, “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much-respected company to us. We look forward to growing their brands with our innovative and client-first approach.”
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