Campaign India Team
May 30, 2016

Madison bags Zopper's media mandate

Hyperlocal marketplace is funded by Tiger Global

Madison bags Zopper's media mandate
Madison Media has bagged the media duties for Zopper. The agency's Delhi office will handle the business. 
 
Zopper is a hyperlocal marketplace, funded by Tiger Global. 
 
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “It is a proud moment for us to win Zopper. Targeting remains one of media's greatest opportunities. And it would be exciting to unleash this capability in a hyperlocal retail context.” 
Harneet Singh Rajpal, chief business officer, Zopper.com, said, “Zopper has established itself as leading brand in the hyperlocal space in a very short span of time. Our intent is to make the existing retailer ecosystem in India participate in the e-commerce journey and benefit from it. We believe that bringing together offline and online world would create a unique e-commerce model 'Made for India'. It would create immense value for customers and retailers alike. To achieve this we are partnering with agencies who can do really innovative work. Madison has proved time and again that they can add great value to media requirements of a brand. I am very sure that Madison’s strength in understanding of clients' need, developing innovative strategies and unmatchable execution would be huge plus for Zopper.” 
Source:
Campaign India