Campaign India Team
Mar 12, 2020

Madan Mohan joins Concept Group as head of strategy

His last full time assignment was with Publicis

Madan Mohan
Madan Mohan
Concept Group has announced the appointment of Madan Mohan as head of strategy. He will be based at the agency’s headquarters in Mumbai.
 
His last assignment was with Publicis Communication where he was part of Publicis Capital and was a partner with the design agency, Red Lion.  
 
Vivek Suchanti, chairman and MD, Concept Group, said, “Madan brings with him years of experience and insights that will prove crucial to our growth vision. His strategic inputs into the business landscape of our customers and deep understanding of consumer mindsets in the new age of marketing, will add to the service benchmarks that Concept is known for.” 
 
Mohan said, “It’s a great time for me to join Concept Group. I believe my experience in integrated marketing communications will help fulfil the requirements of today’s dynamic communication mix for Concept’s diversified client roster. The diversity of the group is a huge advantage as it covers every aspect of brand building and consumer connect. My involvement with Concept Group at the strategic level, will be an exciting journey; one that I am immensely excited about.”
 
In a career spanning close to 25 years, he has also worked with Lintas, McCann and Rediffusion. 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.

2 hours ago

GST simplification raises stakes for festive marketers

The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.

3 hours ago

Cookies crumble as brands turn to first-party data

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

1 day ago

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.