Concept Group has announced the appointment of Madan Mohan as head of strategy. He will be based at the agency’s headquarters in Mumbai.
His last assignment was with Publicis Communication where he was part of Publicis Capital and was a partner with the design agency, Red Lion.
Vivek Suchanti, chairman and MD, Concept Group, said, “Madan brings with him years of experience and insights that will prove crucial to our growth vision. His strategic inputs into the business landscape of our customers and deep understanding of consumer mindsets in the new age of marketing, will add to the service benchmarks that Concept is known for.”
Mohan said, “It’s a great time for me to join Concept Group. I believe my experience in integrated marketing communications will help fulfil the requirements of today’s dynamic communication mix for Concept’s diversified client roster. The diversity of the group is a huge advantage as it covers every aspect of brand building and consumer connect. My involvement with Concept Group at the strategic level, will be an exciting journey; one that I am immensely excited about.”
In a career spanning close to 25 years, he has also worked with Lintas, McCann and Rediffusion.