Luxury gifting platform Zokudo assigns digital duties to MindShift Interactive

Account won following multi-agency pitch

Dec 01, 2015 09:13:00 AM | Article | Campaign India Team

MindShift Interactive has bagged the digital duties of Zokudo, a luxury gifting platform, following a multi-agency pitch.
The agency will handle social media and digital media planning. 
Yash Mehta, founder and CEO, Zokudo, said, "Zokudo caters to a very niche target audience to meet their gifting requirements with sophistication. For the brand to be represented in the right light, we were adamant to choose an agency that had copious experience in the luxury space. MindShift Interactive brought a lot more to the table than just delivering a luxury experience, and with its richness in creativity with imaginative minds to boot; it seemed like the natural right choice.”
Zafar Rais, CEO, MindShift Interactive, added, "Zokudo resolves the growing demand for gifting experiences for the time crunched consumer who enjoys luxury and lifestyle experiences. Our expertise on the luxury seeking consumer and the market will help us build a strong presence for Zokudo through platforms such as Facebook, blogs and LinkedIn.”