Campaign India Team
Jul 13, 2010

Luxor signs up with Commonwealth Games

Luxor has tied up with the nineteenth Commonwealth Games as the official licensee for writing instruments. As part of this collaboration, the company has launched writing instruments specially crafted for athletes, officials and volunteers. Luxor will also be involved in the corporate gifts given away during the Games, for premium items such as fountain pens. Additionally, it plans to spend over Rs 10 crores for consumer activation: apart from having stalls in each of the Commonwealth Games stadiums for consumers, Luxor will also support the infrastructure and success of the games.

Luxor signs up with Commonwealth Games

Luxor has tied up with the nineteenth Commonwealth Games as the official licensee for writing instruments. As part of this collaboration, the company has launched writing instruments specially crafted for athletes, officials and volunteers. Luxor will also be involved in the corporate gifts given away during the Games, for premium items such as fountain pens. Additionally, it plans to spend over Rs 10 crores for consumer activation: apart from having stalls in each of the Commonwealth Games stadiums for consumers, Luxor will also support the infrastructure and success of the games.

“Our products are synonymous with the youth, kids, and their dreams and ambitions. Thus becoming a part of the Commonwealth Games 2010 is very much in line with our core beliefs. Being the official licensee for the Games is a strong testament to the outstanding quality of our pens and its ability to transcend global boundaries and connect different cultures,” said DK Jain, chairman, Luxor Group. 

All the updates regarding Commonwealth Games 2010 will be available on Luxor’s official website.

Source:
Campaign India