Lowe wins Mayden Pharma business

Lowe Lintas has won the creative duties of Cochin based herbal medicines player (OTC and Ethical) Mayden Pharma. As part of the association, Lowe will manage a number of aspects related to the Mayden Pharma’s brand communication development such as strategic planning and brand launches.

Commenting on the win, Sujit Nair of Lowe Lintas said, “We are thrilled to partner Mayden Pharma in their pursuit to provide Ayurvedic solutions to masses for a better life. This is a fabulous win. We have a great team and an awesome team effort paid-off. The category is exciting and Mayden Pharma's plans are ambitious; it’s a massive opportunity for the brand. We are all charged up to make the most of it.”

Said Navin Nair, executive director, Mayden Pharma, “I am delighted to be working with Lowe Lintas at such an important juncture of Mayden Pharma. Our current footprint across the nation can be best capitalised and consolidated through this association. With the brand insights from Lowe Lintas team, we also intend to introduce a number of significant innovations in Mayden’s vedic range of products. Lowe Lintas with their strategic approach towards the brief, creative solutions to building the brand and 360 degree capabilities has shown us their commitment to assist our business targets going forward, and have therefore appointed them to help us develop our brand further.”

The Lintas team is led by Sujit Nair with Arun Raman as strategic planner, while creative and client servicing will be headed by Subramani Ramachandran and Rajeev Hajare respectively.