Lowe nurtures 'large agency' ambition for 'independent'

Following the union between IPG agencies Mullen and Lowe and Partners, the Indian unit Lowe Lintas and Partners has been re-branded as Mullen Lowe Lintas Group. 

 

The union also entails a two-agency structure, with Mullen Lintas, an independent creative agency, set to launch on 1 August 2015. 

 

Amer Jaleel and Arun Iyer, joint national creative directors at Lowe Lintas and Partners, will take on titles of chief creative officers. 

 

While Iyer will take on the role of chief creative officer at Lowe Lintas, Jaleel will be chairman and chief creative officer of Mullen Lintas.

 

R Balakrishnan (Balki) and Joseph George  retain their positions as  group chairman and group CEO respectively, now of Mullen Lowe Lintas Group.

 

Iyer said, “I’ve spent most of my career at Lowe Lintas and have thoroughly enjoyed the journey so far. Right now, we’ve got great momentum on all fronts and we’re committed to making it better. I am delighted at the opportunity to run the creative function at the agency in the rapidly evolving marketing landscape, and confident that we will keep Lowe Lintas ahead of that curve.”

 

Jaleel added, “I’ve always worked in large and established setups. To be entrusted with building a new agency from scratch is both humbling and exciting at the same time. I am looking forward to the journey of growing and nurturing Mullen Lintas to fulfill the group’s ‘large agency’ ambition for this independent venture."