Lowe Lintas has bagged the creative mandate of the upcoming Mobile Premier League post a multi-agency pitch.
A campaign featuring Virat Kohli will soon be released.
Sai Srinivas, director, Mobile Premier League, said, "We went through a long multi-agency pitch before finalising on Lowe Lintas as their campaign idea resonated very well with our brand and their team understood our core consumer really well. The projected growth in the mobile gaming sector is massive and with Lowe Lintas as our partner, we are confident of growing even faster."
Hari Krishnan, president, Lowe Lintas, said, "Launching brands is something that Lowe Lintas has consistently done successfully and that is what we intend to do with MPL, an exciting platform that democratises fame and fortune. Mobile gaming is a very fast growing and dynamic category and we are excited to be a part of this journey with MPL.
The account will be handled by the agency's Bengaluru office.