Campaign India Team
Mar 18, 2019

Lowe Lintas to handle Mobile Premier League's creative

Account won post a multi-agency pitch

Lowe Lintas to handle Mobile Premier League's creative
Lowe Lintas has bagged the creative mandate of the upcoming Mobile Premier League post a multi-agency pitch. 
 
A campaign featuring Virat Kohli will soon be released.
 
Sai Srinivas, director, Mobile Premier League, said, "We went through a long multi-agency pitch before finalising on Lowe Lintas as their campaign idea resonated very well with our brand and their team understood our core consumer really well. The projected growth in the mobile gaming sector is massive and with Lowe Lintas as our partner, we are confident of growing even faster."
 
Hari Krishnan, president, Lowe Lintas, said, "Launching brands is something that Lowe Lintas has consistently done successfully and that is what we intend to do with MPL, an exciting platform that democratises fame and fortune. Mobile gaming is a very fast growing and dynamic category and we are excited to be a part of this journey with MPL.
 
The account will be handled by the agency's Bengaluru office.
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

9 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

9 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

10 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively