Lowe Lintas has announced Anaheeta Goenka's elevation as its chief operating officer for Unilever across South Asia, and chief growth officer.
Goenka has been with Lowe Lintas for the last three decades having joined the organisation as a management trainee. Her last designation was president at MullenLowe Lintas Group.
As COO for Unilever, South Asia, she will lead the teams for brands that include Glow & Lovely, Axe, Tresemme, Vim, Domex, Nature Protect, Knorr, Kissan, Pepsodent, Closeup, Surf Excel, Wheel, Sunlight (Sri Lanka) and Lifebuoy Shampoo (SEA).
Virat Tandon, group CEO, MullenLowe Lintas Group, said, "Ana has been a strong management pillar handling several Unilever brands and other business relationships. She has left her mark on so many brands and earned massive respect and love from clients and colleagues alike. Ana has the strategic clarity to steer a brand to success as well as the enthusiasm and fierceness for new business development like no other. I am sure she is the best choice for us to lead the Unilever portfolio as well as the strategic business development efforts of the agency."
Goenka said, “It is great to be part of a dynamic ecosystem that operates at a fundamental level with ‘intention’ and ‘attention’ for all its brand work and strategic practice. Here’s to growth emanating from more purposeful work for Lowe Lintas and a healthy dose of disruption along with it.”
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