Campaign India Team
Apr 10, 2019

Lowe Lintas bags MedLife's creative mandate

Account won post a multi-agency pitch

Lowe Lintas bags MedLife's creative mandate
Lowe Lintas has won the creative duties of MedLife following a multi-agency pitch. The agency's Bengaluru office will handle the account. 
 
The mandate includes digital and traditional advertising mandate.
 
Meera Iyer, CMO, Medlife.com, said, "Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bangalore, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both."
 
Hari Krishnan, president, Lowe Lintas, said, "Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better."
 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Independent agency network Local Planet opens in Apac
Premium
10 hours ago

Independent agency network Local Planet opens in Apac

Percept Media from India is among the nine agencies from the region

Premium
Brijesh Parmar joins Fulcro as ECD
Premium
10 hours ago

Brijesh Parmar joins Fulcro as ECD

Was head of art at The Womb previously

Premium
Cannes Lions 2019: DDB Mudra (two), FCB Ulka get shortlists in Sustainable Development Goals
Premium
11 hours ago

Cannes Lions 2019: DDB Mudra (two), FCB Ulka get ...

71 entries were submitted from India in this category

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
12 hours ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM