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Jul 16, 2008
Lowe creates award that it "truly respects"
Lowe India has announced the launch of its very own annual advertising awards show, ‘The True Show.’ Set to take place in Mumbai on July 31st, the event is intended to be a move towards recognizing some of the best work done within the agency. Given Lowe’s stand on award shows, perhaps the news does not come as a surprise.
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