Logicserve Digital rebrands to LS Digital

Acquires digital agency Langoor, to strengthen its customer service offerings

Aug 01, 2022 05:09:00 AM | Article | Campaign India Team

Logicserve Digital has rebranded as LS Digital.
 
With this rebrand, the agency aims to help brands enable and accelerate their digital marketing transformation to stay relevant to their digitally-enabled consumers. The brand will also build upon its existing media capabilities to help better serve the Indian market. It is currently serving its clients in India and the MEA (Middle East and Africa) markets.
 
In addition to this, the company has acquired digital agency Langoor, to strengthen its customer 
service offerings for CX, digital design, and Web 3.0. This move comes after Langoor and Havas Group India announced a demerger in June 2022
 
Prasad Shejale, founder and CEO, LS Digital, said, “We firmly believe that the best-of-breed, founder-driven companies with huge expertise, potential, and desire to change the digital marketing transformation landscape need to come under one platform. We will call this platform ‘LS Digital’. It retains the legacy of our brand with two letters (L and S) at the same time provides digital as a core proposition to our customers through merged entities across six areas: media, creative and communication, CX, data and insights, tools – adtech and martech and tech .innovations.”