Fyers Unveils 'Born to Trade' to celebrating the journeys of Indian traders

Fyers has launched its latest brand initiative, 'Born to Trade', an experiential campaign celebrating traders whose talent goes beyond learned skills. Built around the belief that 'Trading seekh sakte ho, par kuch log hote hi hain born to trade' (You can learn to trade, but some people are born to trade), the campaign positions the technology-first trading and investment platform as a brokerage that highlight the natural instincts and discipline that define exceptional traders.

The campaign shifts the narrative from platform tools to the human element of trading. It celebrates individuals who combine intelligence, composure, pattern recognition, and calculated risk-taking—qualities that distinguish extraordinary traders.

At the heart of the rollout is a cinematic brand film tracing the protagonist’s journey from a curious child to a confident adult trader. The film highlights innate trading traits such as spotting patterns early, staying calm under pressure, trusting intuition, and making smart decisions. “Born to Trade is a tribute to the natural qualities that set exceptional traders apart,” said Lucky Saini, senior vice president and marketing head, Fyers.

The campaign unfolds in multiple phases: an interactive website where users can create their own 'Born to Trade' film and discover if they possess trader instincts, a community-driven social engagement initiative with creators sharing their stories, and outdoor activations showcasing traders’ identities on digital billboards.