Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Mar 04, 2025

LS Digital unveils DataQuark business unit

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and enhance customer engagement across platforms.

DataQuark's proprietary 'channel removal effect' algorithm helps brands assess the contribution of each marketing channel to overall performance.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

LS Digital expands global footprint with US push and strategic acquisitions
Digital
Sep 05, 2024
Vinita Bhatia

LS Digital expands global footprint with US push ...

LS Digital expands to the UK
Advertising
Nov 21, 2023
Campaign India Team

LS Digital expands to the UK

Social Panga is now part of LS Digital
Advertising
Aug 14, 2023
Campaign India Team

Social Panga is now part of LS Digital

Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers
Advertising
Nov 02, 2023
Maria Iu

Global indie agency rankings: India's Wondrlab and ...

Just Published

Avaada sheds light on the dark side of the data centre
The Work
16 minutes ago
Campaign India Team

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

The ‘green’ cost of FOMO
Advertising
24 minutes ago
Upamanyu Borkakoty

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.

Sahil Chopra joins JioHotstar as VP of consumer marketing
Advertising
4 hours ago
Campaign India Team

Sahil Chopra joins JioHotstar as VP of consumer ...

Before joining JioHotstar, he served as associate vice president of marketing at JioStar.

Divine Solitaires’ ‘Every Promise Matters’ campaign spotlights emotional meaning of diamond Mangal Sutras
Advertising
4 hours ago
Campaign India Team

Divine Solitaires’ ‘Every Promise Matters’ campaign ...

The campaign positions the Mangal Sutra as a symbol of shared promises and enduring commitment.